The Australian Automotive Industry is continuing to change. The way that dealers sold cars 3 years ago is much different to the way they sell cars today. If your dealership doesn’t have essential tools in place, you could risk falling behind the competition.
Here are 5 Must Have Tools Australian Motor Dealers Need to be successful.
1. Dealer Website
There’s no other way of putting this, but if your dealership doesn’t have a specific Dealer Website you are losing hundreds of potential sales. 95% of Australian Car Buyers use the internet to research for a car to put this into perspective this is double the amount of people that begin their search at a dealership.
To be successful selling cars in Australia a dealer website is a MUST have tool. A dealer website gives your dealership a brand-new sales channel to drive sales. It also connects you with thousands of car buyers who live in a close proximity to your dealership.
Your dealer website needs to have all the tools in place that simplifies a customer's buying journey. It needs to be mobile friendly, easy to use, and load quickly. You should also try to add lead generating features like car valuations, free car history reports and weekly finance repayments to your listings to assist a customer with their search.
Related article: 5 problems with your dealer website that could be costing you thousands.
2. Dealer Management System
The days of running a motor dealership manually is over. Let’s be honest, as a motor dealer you have so many things to do, you just don’t have time to waste on manual dealership tasks. This is where a dealer management system is king.
A dealer management system like EasyCars simplifies and automates the day-to-day tasks of running a motor dealership. Tasks like Stock Management, Government Compliance, Advertising, Website listings and Business Reporting can be automated using a dealer management system.
The main benefit of using a dealer management system is it frees you up to focus on increasing leads and maximising sales.
Related Article: 6 Reasons Why Australian Motor Dealers Need a Dealer Management System.
3. Dealer Finance Options
You cannot underestimate the importance of Dealer Finance on the sales process. Dealer finance can often make or break a sale, so it is so important that your dealership has some form of Dealer financing available for customers.
It doesn’t matter if you use your own or a third-party financing service, you just need to make sure you offer your customers some form of financing. The most important thing when it comes to finance is timing. Whoever you choose to go with you need to make sure they can reach out to a customer quickly and provide an offer within the same day. The last thing you want to do is make a customer wait because they will just go elsewhere.
4. Google My Business Account
When it comes to selling cars in Australia there is no bigger platform then Google. Put yourself in your customers shoes, they will often go to Google and search for dealerships close to home, so it is imperative that your dealership appears.
To make your business appear on Google your dealership needs to create a Google My Business account. One of the additional benefits of Google My Business is it gives past customers the ability to leave a review for your dealership. This is so important as statistics show 81% of Australian Car Buyers base their buying decision based on a dealerships online reviews.
5. Car Valuations
This is a big one! Your dealership needs to know what price you should pay for a car and how much profit you will be able to make off it. Many dealers make the mistake of getting into a bidding war to source stock but the problem with this is you risk overpaying and limit your dealerships profit potential.
If you are looking to source used stock for your dealership it’s so important that you use online valuation tools to determine what is a good price for the car. Try not to go over valuation prices to minimise your risk.
To be successful buying and selling cars in Australia you need to have all the tools in place that automate your operational process and simplify your customers buying experience. The 5 tools mentioned above are essential for being successful in the Australian Automotive Industry.
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EasyCars by Jeal is an Australian motor industry specific, web-based dealer management system that automates the buying and selling of motor vehicles.
EasyCars includes everyday management features like Stock Management, Automated Advertising, Government Compliance, Dealership Websites, Facebook Automotive Inventory Ads, Reviews Management, Integrated Accounting and Business Reporting – everything you need to run a successful motor dealership in Australia.
Want to learn more? Call us today on 1300 473 744 to see what sets us apart and to book in a free no-obligation demo.