Anyone selling and buying goods in today’s digital world will know about Facebook Marketplace. For many it’s been a global game changer!
What Australians will not be aware of is Marketplace for motor dealers.
That’s all about to change and with vehicles being one of the most popular Marketplace categories globally, the local market is in for a major shift.
Very soon, local car buyers will be able to –
- Browse used car inventory from auto dealerships through listing partners
- Find what they’re looking for by filtering listings by year, make, model, mileage, vehicle type and transmission
- Communicate directly with select dealerships in real-time via Messenger
For car dealers, this means an instant and direct connection with your buyer.
And for those ahead of the curve, integration with Messenger offers an immediate connection with their car buying prospects. With speed of response being one of the primary catalysts to lead conversion, this is a major breakthrough.
As a Facebook Marketplace listing partner, EasyCars has a specialist team dedicated to Marketplace.
As well as offering advice to dealers on how to promote and sell used car inventory directly on Marketplace, EasyCars is now implementing the technology and the tools necessary for dealers to take full advantage... from day one.
One of the breakthroughs for EasyCars clients is the integration with Messenger. What this means is that the EasyCars platform has an integrated Messenger tool. That means that dealers have an instant and direct connection with prospects without having to be personally logged in to Messenger.
EasyCars has had a 95% take up on the new application from those dealers they have spoken to. This number in itself suggests that Marketplace will hit the ground running.
EasyCars by Jeal has been making life easy for the Australian automotive industry for more than forty years.
Offering a fully integrated, locally developed Dealer Management System, EasyCars is focused on delivering software solutions that help car dealers stay ahead of technology change. Using the latest developments and trends, EasyCars is a state of the art, web-based platform being used to transform how automotive business operates.
EasyCars is currently integrated into close to 800 dealers nationwide.