Selling a car online is a convenient and effective way to find potential buyers and get the best price for your car. However, selling any car online requires careful planning to avoid common pitfalls.
EasyCars has put together 6 common mistakes dealers make when selling a car online and how your dealership can avoid making them.
Let’s dive into it!
1. Poor Preparation
One of the biggest mistakes people make when selling cars online is not properly preparing the car for sale.
When it comes to selling online, everything comes down to how you present your vehicle. If you don't clean your car thoroughly inside and out, you may create a negative first impression on prospective buyers. Think about it, would you consider enquiring on a car that doesn’t look in tip top shape?
Just as important is your documentation. Before you consider selling your cars online collect all necessary documents such as vehicle title, maintenance records and warranty information to streamline the sales process.
2. Poor Quality Listing
Creating an attractive listing is the key to attracting potential buyers online. Many sellers make the mistake of using poor quality photos or not providing enough details about their vehicle's specs and condition. If your listing doesn’t have the information that buyers are looking for, they will go elsewhere!
It is important that you capture high-resolution images of your vehicle from multiple angles. You should highlight the vehicle's best characteristics and create a detailed description that covers the key information that buyers look for such as mileage, service history, and any recent repairs or upgrades. Providing the most information on your listing will help you build trust and attract interest from potential buyers.
3. Having Unrealistic Pricing
Setting unrealistic prices is a common mistake that so many dealerships make when it comes to selling online. The problem with setting unrealistic prices is it often scares potential buyers and prolongs the negotiation process.
Before you begin selling vehicles online it is important to research the industry standard pricing to determine the fair market value of your vehicle. It is also important to check the prices that your competitors are selling similar vehicles for. Once you know both, try to find a price point that is consistent with others in the market.
4. Neglecting Online Marketplaces
Relying solely on your dealership website is another big mistake that so many dealerships make when selling cars online. Let’s face it your dealership website has a very limited scope and may not be accessible to the greatest amount of car buyers.
To reach the greatest amount of car buyers online, consider using popular online car sales marketplaces like Shop for Cars. These platforms attract a large number of potential buyers which will allow your vehicles to be seen by the largest number of potential buyers.
5. Lack of Communication
When it comes to selling online, communication is vital. Poor communication can lead to missed opportunities and misunderstandings.
To achieve fast sales online it is important to respond quickly to inquiries from prospective buyers. Be transparent about your vehicle's pricing, and its history and be sure to answer any questions a buyer may have. Being open, honest, and available will increase the chances of being successful selling online.
6. Not Screening Potential Buyers
Responding to inquiries is important, but so is screening potential buyers before arranging meetings and test drives. Requesting basic information such as the buyer's name, contact information, and intent to purchase can help filter out those who aren't serious about a purchase.
Statistics show 95% of Car Buyers start their search online instead of at a dealership. When it comes to selling cars there is no better platform than online. By following the 6 tips above, your dealership will increase your chances of finding the right buyer quickly and ensuring a smooth and secure transaction online.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744.