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What is SEO and why do I need it for my Website?

09 Nov 2010 Jeal Websites Made Easy

SEO stands for search engine optimisation. If you’ve got a website and expect it to bring you business, you need to look at search-engine optimization. Just like every company needs a business plan, you need a search-engine optimization strategy. Fortunately, it’s not rocket science.

This terminology is new and therefore has an air of mystery and complexity about it. We will remove this layer of mystery and get you working on your SEO strategy immediately. It’s mostly about common sense.

In business, location is everything — and that includes where you are on the Internet. The way people find that online location is through search engines. The higher you rank every time someone types in a product or service you sell … the more you sell.

Search-engine optimization, the art of improving your search rank, isn’t hard, but it’s something a lot of small businesses don’t pay attention to — either because they’re too busy, or because it sounds both technical and scary. More info

The Internet is a crowded, noisy place, and SEO applies a few logical techniques to make your web presence stand out.

All search engines, like Google, Yahoo and Bing, want their users to find the quality websites they are looking for. You need to make a top-notch website, in a way that both human customers and search-engine “spider-bots” can identify. These programs crawl the Web to find sites, and send back information that allows the search engineers to rank the sites through complex algorithms. So SEO is the process of establishing your site as attractive and relevant to these Web crawlers.

There are three main steps or considerations:
Clean up your site design, create quality content and reach out with links.

Step 1: Designed to Succeed

Your website needs to be both easy to find and easy to read. To make it easy to find, consider what your customers would search for. “The first step is to figure out what people type into Google etc when they are looking for what you sell. “The basic terms should be pretty obvious, but later you can expand that with a bit of keyword research.”

If you’re a used car yard in Penrith, the searches you want to top are variations of cars for sale in Penrith or better still if you specialize in Sports Cars in Penrith. Start with the page title, that field in the code that tells search engines what the page is called. “Bob’s Autos” won’t tell Google anything. “Penrith Sports Cars — Bob’s Autos,” or “Bob’s Autos — Penrith Sports Cars,” will be more relevant to someone trying to get a hot new Sports Car in Emu Plains. Working with your web designer and/or webmaster, make sure your site is easy for search engines and humans to navigate, and make sure the key terms appear prominently. If you have a Jeal website we will do this for you.

Step 2: Quality

Google and its competitors spend millions of dollars on search algorithms that have just one purpose: to present the highest-quality websites to users anytime they search for something. An important aspect of rising to the top of a search is to actually be a quality website. Smart, well-written content on the topics close to your heart (and bottom line) will improve your rankings, and it’s an ongoing effort. You or a qualified marketing writer should routinely expand your site with good content on relevant subjects, such as how to preserve paint work in a hot Penrith summer, which Sports Cars are the best deals in Penrith, or a feature on pro’s and Cons of Sports Cars.

Step 3: Get Out There

What search engines value most is a site that real humans’ value and that appreciation are measured by inbound links? When other sites start pointing to your site, you look more authoritative and rank higher in search engines. As a Penrith Sports Car Yard, you would probably want to trade links with local prestige panel shops and specialized parts Centers, and might comment on forums and blogs about the community or industry, with a link back to your site. There’s considerable etiquette involved in link exchange (check out the resources below), but the basics are: relevance, politeness and quality comments.

Don’t be intimidated by SEO. There’s a lot of information online, and the basics are pretty easy to pick up. After all, knowing who your customers are and how to create an appealing storefront were part of your original business plan, right? SEO shouldn’t take over your life.

With a quick education, you and your team can effortlessly incorporate SEO principles into many of your existing tasks.